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An Ideal Home report, drawing on comments from two plant-industry experts, predicts that 2027 houseplant trends will favor large leafy specimens, plants with distinctive character and appreciation for mature growth. The article presents these as expert expectations, not confirmed sales forecasts, and also points to propagation and more considered buying.
Large leafy houseplants, distinctive growth and appreciation for older plants are among the trends predicted for 2027 in a new Ideal Home report. The article cites plant-industry experts who expect buyers to focus less on filling every surface and more on choosing greenery suited to their homes and worth growing over time.
Morris Hankinson, managing director of Hopes Grove Nurseries, expects the “big, green jungle look” to continue, with Monstera, Ficus and Dracaena among the plants likely to remain popular. The report says the appeal of large foliage is not expected to fade, while stressing that choosing an appropriate position in the home matters.
Hankinson also predicts greater interest in plants with unusual growth habits, sculptural shapes, trailing stems and distinctive leaves or flowers. Rather than expecting each plant to look uniform or pristine, enthusiasts may give more attention to individual features that develop as it grows.
Graham Savage, founder of Grow Urban, describes another prospective trend as “plant patina”: valuing the character a plant gains with age. The report frames this as part of a slower approach to plant ownership, including keeping plants for longer, propagating existing ones and considering where new plants come from. These are forecasts and preferences described by the experts, not a quantified account of the whole market.
Why Mature Plants May Matter
If these expectations take hold, the shift would change how people judge a houseplant: not only by how it looks when purchased, but by whether it suits the home and how it develops over time. Keeping and caring for a plant as it matures could reduce the impulse to replace it whenever its appearance changes.
The forecast also offers a practical reminder for shoppers. Large plants can make a strong visual feature, but their success depends on the conditions available in a particular room. The report’s emphasis on matching plants to their surroundings suggests that placement and long-term care matter alongside appearance.
For readers, the ideas are relevant as both decorating choices and habits of consumption. Propagating plants already owned and buying more selectively are presented as possible ways to approach indoor greenery more slowly. The report does not establish how widespread those practices are or predict their measurable effect on spending or waste.
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From Jungle Look to Plant Patina
The report describes a continuation rather than an end to the lush, large-leafed indoor look. Its proposed change is in the way people select and value plants: less emphasis on crowding every available surface and more on choosing specimens with a purpose, including varieties that fit the light and other conditions in a room.
Hankinson says the Royal Horticultural Society has reported strong growth in houseplant sales and identifies Monstera and Dracaena as popular choices. The Ideal Home article gives no figures, dates or comparison baseline for that statement, so it cannot establish the scale or duration of sales growth. It uses the observation as context for Hankinson’s view that those plants will remain in fashion.
Savage’s “plant patina” idea extends the forecast from plant type to plant lifespan. He argues that mature growth, changing shapes and thicker stems can give a plant individual character. The article also links that outlook to buying fewer, better-quality things, but does not provide survey data showing how many plant owners share the view.
“Sculptural plants, trailing stems and plants that give off some real personality will take centre stage.”
— Morris Hankinson, as quoted in the Ideal Home report
How Firm Are These Forecasts?
The article offers expert predictions, not a formal market study or a confirmed account of what consumers will buy in 2027. It provides no sales totals, survey results, sampling method or comparison with earlier years. Hankinson’s reference to reported RHS sales growth is not accompanied by figures or a time period in the source material.
It is also unclear how broadly the predicted interest in mature plants, unusual forms and more considered buying will spread, or whether those preferences will change purchase patterns. The source does not identify specific new products, retailers’ plans or a timetable for any trend to become visible.
What Plant Buyers Can Watch
The predictions are intended as a view of the coming year, so whether they become visible will depend on choices made by growers, retailers and plant owners. Readers can watch for more prominent large-leafed specimens and greater attention to plants with unusual shapes, trailing growth or distinctive foliage.
For people choosing plants now, the report’s practical themes are to consider the conditions in each room, think about a plant’s mature form and avoid treating every change in appearance as a reason to replace it. Propagation and plant sourcing are also raised as parts of a more considered approach, though the article gives no specific sourcing standards or care instructions. Actual sales data and follow-up reporting would be needed to show which predictions are borne out in 2027.
Key Questions
What houseplant trends are predicted for 2027?
The Ideal Home report forecasts continued interest in large leafy plants, distinctive forms and mature plants valued for their individual character.
Which large houseplants are named in the report?
Hopes Grove Nurseries managing director Morris Hankinson names Monstera, Ficus and Dracaena as large-leafed plants he expects to remain popular.
What does “plant patina” mean?
Grow Urban founder Graham Savage uses the phrase for appreciating the character a houseplant develops as it matures, rather than judging it only by its appearance when newly bought.
Are these trends confirmed market data?
No. They are expert forecasts reported by Ideal Home. The article does not give a survey, sales figures or a baseline that would confirm how widespread the trends are.
What can plant owners do with the report’s advice?
Consider whether a plant suits the conditions in its room, give it time to grow and consider propagating plants already owned. The report does not prescribe a particular care routine.
Source: idealhome.co.uk
